AHOY! Readers....
We have reach our second stops! Market Research: Competitor Analysis and Personas... Looks confusing! Here's what my man have found!.....
________________________________________________________________________________________________
Market Research :
Competitor Analysis and Personas
Competitor Analysis is a critical part in marketing plan, competitor analysis allows you to identify your competitors and evaluate their weakness and strength, so that you are able to establish what makes your idea or products or services unique.
In order to evaluate your competitors, you need to figure out who is your competitor and what situation create a opportunity and threats for your competitor. By understanding this analysis, it will help you to establish your products and services, also you can formulate how to run your own business.
The Benefits of this Analysis is that you can break into a new market with your new and unique design or ideas. It also allows you to develop effective competitive strategies in your target market as well as a better understanding of how your existing client or potential client rate your competition with others.
But the disadvantages is that it is too unrealistic for you to collect and maintain information from dozen of competitors and also that who are you competing might have a lower standard that what market needs and also every individual are unique, so solutions for them might not work on yourself. But you can also save your valuable time by limiting your competitors or categories them in a group.
By Analysing using Personas might designers might be able to save time yet identifying the common needs. Personas are used to identify users motivation, expectation and goals. It is a singular icon that created based on categories or representative of the entire group. Although personas are fictions, it is able to identify the need of real users.
Personas also helping the designers or creator by guiding them from their design progress shifting to focus on the market instead. Unlike competitor analysis, some expert contend that preoccupation with competitive analysis are too often lead designers or creators to spend too little time looking ahead.
Personas will help the creators to scan down the amount of people that might reach the final categories and also to know how effectively our product might reach them. By the information provided by Personas the creators are able to make sure that they are making right content for the right people because they are able to understand the connection between benefits and client needs.
Although personas are rather inaccurate and time consuming but it allows creator to increase productivity and know their target audience well and also able to anticipate the needs and wants.
I believe that this two methods are as important as one another, and it can come hand in hand to help you to reach and maintaining your advantages in markets. I will also try to conduct both of them for my graduation project because i think both of them are able to enhance my project outcome and i hope by this will not only help me but also are able to inspired more people and help them in their future project.
________________________________________________________________________________________________
Holy Moly! Another important assets founded!! Let's keep this on my Abaft and Let's follow the Binnacle to our next stops!!!
AVAST YEE!!!!
ALL HANDS AHOY!!!.....
0 comments:
Post a Comment