Welcome on Board Matey,....

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

Ahoy matey!

Welcome on th' poop deck,

From the conversation interview, I have then categorized the interviewee into groups of personas, which will help me understand my target audience more.

In this case,the categorize personas are:

1. Abby the pirate [Pirates (persona) that love and care about the ocean]

These types of pirate are the best, they are people who care and love the ocean, just like me Oh ho ho! ; they realize how important the Ocean is to the world, without it where do we get our treasures from? The problem is that most of these pirate don’t know how to help the Ocean. Abby the pirate does not litter into the Ocean, however, she is unaware that the waste in her daily life are being disposed into the landfill and ocean, thus polluting the ocean.

Abby the pirate care about the Ocean and thus wanted to help, but the personas daily activities doesn’t really reflect on their statement yet they are willing to learn and minimize the damage to the Ocean.

Upon learning on how she could play a role in saving the Ocean, Abby feels that her small actions would somewhat make a difference in the world. Abby would actively play her role in influencing her matey (friends) to reduce plastic waste consumption. Also being a vigilant Ocean guardian, reporting to the relevant authorities on any organization that are disposing their waste irresponsibly into the ocean. Oh ho ho, well done abby the pirate, the world needs someone like you!

2. Bella the pirate (Pirates that love but give little care about the ocean)

These types of pirate are people who love the Ocean for its beauty and their source of their eye pleasure only. They don’t realize how important the Ocean is. And for them, one person cleaning or minimize the use of plastic won’t help and matters, because many more others will throw more plastic and it is a long-term effect. Bella would not litter into the Ocean because she love the Ocean, however she is so caught up in her daily activities that she finds it more important to focus and care about herself first before caring about anything else.

Bella would still continue on her daily plastic usage because she feels that the effort to change her daily routine, to reduce her plastic consumption is not worth for the small impact it would have.

3. Doby the pirate (pirates that don’t care about the Ocean)

These type of pirate are the worst, which the world would be better without them Oh ho ho! Doby the pirate don’t care about the Ocean, they shiver me timbers (a pirate expression used to show shock or disbelief). Ocean is the origin of all treasure, like duhh, yet as a pirate they don't care about the treasure,uhhh something is wrong with this pirate right ?

They think that they are not in the fault position because they think the plastic that floating in the Ocean are not theirs. For them, by throwing rubbish on the ship deck (litter bin) is more than enough to help the Ocean and they not care for whatever that happened in the Ocean but it’s not their fault and they will keep moving on.

(PS: I hate this person, going to bo0m them soon * typing in fire * ) JK okay not JK opps.

Well after from all the information collected, the similarity between the pirate is that with empathy they are willing to change, so during the interview I kind of given this scenario of what if the person or living things that you love the most, died because of the plastic you have been throwing all this time, what will they feel or do? . Their answers are similar, ‘ I will feel guilty, I will stop using plastic, I will hate plastic ‘. So after all, empathy is the missing ingredient (element) to change a bad pirate into a good pirate oh ho ho!

By picking up the keywords from the research, which is ‘empathy’, I will then insert these empathy ingredient on my story to help me to engage my matey (target audience) into my story.

Well, that's all for the adventure today!! see you in the next voyage...

Avast yee...

All hand Ahoy!

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

Ahoy Matey,

Let's wrapped up about the project that i'm doing. In this graduation project, i will create an 2D animation about the ocean with the theme ' Sound of the Ocean'. This project is inspired by the current Ocean issue and how human have unconsciously destroying the Ocean. Many people said that they loved the Ocean and Ocean is part of human life, but the ignorant in human lifestyle create a slow destruction for the Ocean.

My objectives in this project to create awareness about litters in the ocean. Because of the ignorance of human, Ocean, one of human most important source of life have become a littering place unknowingly. The effect, The Great Pacific Garbage Patch has been formed in the Ocean, and it has polluted the Ocean and everything lives under it, which slowly will infect us human.

This idea is targeted to kids to adults: Age range 5-40+
This Project Target market range from kids to oldster because basically this message is for all of us human. The Ocean problem is everyone's problem. I targeted kids from age 5 is because i wanted to introduce the garbage patch to the kids, so they can learn the cause and effects when they ignorantly throw rubbish. The target audience also range from age 5- 40+ because along the way people grow up, many plastic have been use and throw away ignorantly, so i want to bring conscious to people about what they have been doing to the Ocean right now.

Like what i have said from my previous blog, i will be conducting conversation interview, there's a few main information that i wanted to get the interviewee:

1. Do you like the Ocean?

2. Do you often use plastic based object in your daily life?

3. Do you know where the plastic rubbish go when they were thrown?

4. After understanding what is garbage patch, are you inspired to change your plastic using in your daily life?
5. Will you encourage people to lesser the use of plastic in their daily life?
6. Knowing the Issue in the Ocean, are you feeling that you are partially responsible for the destruction?

(NB: Conversation Interview are not done with asking this question only, but this are mainly the information i want to get from my interviewee)

Why i'm asking this question is because that i want test out whether the objectives and goals reach my target audience.

Until today, i have conducted conversation interview with 10 interviewee including 5 strangers and the information i collected are more than what i expected, people are more responsive towards this topic because the topic itself are relatable in their daily life. The interview itself have made the interviewee reflect on themselves and some of them said that it really inspired them a lot and they are able to feel the emphatic to the Ocean. But some of them say differently!.

So stay tune next week to read the responses from the interviewee!... it will be very exciting to see different perspective from different angle and consumer! XD

Avast yee!!

All hands ahoy!

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

AHOY! Readers....

We have finally reach our last stop! Flunkey said it was about User testing and iterative design! Sounds fun!! Let's look through it!
________________________________________________________________________________________________

User Testing and Iterative Design

User testing basically means evaluating your product or services by testing it directly to your representative user. While doing this method, the participants will try to launch or use your product while you are observing, watching, listening and taking notes.

The objective of this method is to find out any issue or usability problems with your product or services and also allows you to collect both qualitative and quantitative data about how successful your product or services is.

The benefits of this method is that it gives more realistic insights than lab research only. This also identify changes required to improve performance and satisfaction about your product or services. In another why, it will provide you with efficiency.

User testing are more or like similar to Iterative design, but iterative design did the user testing process keeps going on during the production. Your product will be tested and evaluated repeatedly at different stages to avoid any flaws before the final product are launched.

This method is important because it reduce usability issues and ensure a good performance of your final product. This method can basically be used in any phase of your production process, so during your process you will keep testing, asking your user or target audience and keep receiving feedbacks until the final moment.

The advantages of this method is that you will only filter out the best for your product but this method is not suitable for smaller projects, because it is harder to break the process into smaller segment. This method also receive constant danger of being caught in the cycle of the production process, but what you will get from this method are worth it.

So both method are usable and gives you a better outcome, but you also need to be careful and thoughtful of the decisions you have made in your project so that it wont be wasting time and fruitful to your project.

________________________________________________________________________________________________

Finally the last treasure from all stops are collected, and since all the script are all collected, Let's sail and start thinking which method is suitable for this project. I hope all of you have gotten what you need and START THINKING MATEY....

AVAST YEE!!!!

ALL HANDS AHOY!!!...

CONVERSATION

0 comments:

Post a Comment

AHOY! Readers....

After a long journey we have reach our next stops. It have been a fun journey with you so far, so let's see what we got here.
________________________________________________________________________________________________

Qualitative Interview Research and

Focus Group Discussion

Qualitative Interview Research is usually known as face to face interaction that happen between two or more people usually for job or recruitment.

There are four types of interviews:

1. Conversation interview(informal) - It is a open and free flowing interviews that happen between the people, it allows the interviewee to be adaptable and to maintain the flows to be like conversation.

2. General interview(formal) - Unlike conversation interview, general interview are more focus on the topic and the information that collected are more general and focus.

3. Open ended interview - This approach allows the interviewee information to be more easily analysed and compared.

4. Fixed-response interview - This is where all interviewees are asked the same question and choosing answer that is provided.

There's also called In-depth interview that is a qualitative research technique with minimal respondents. It will allow the you to collect rich and valuable data about people behaviour, attitudes and exposed complex problem or issues.

It will be very useful if ones doing a heavy topic and need safe and trust worthy environment, because in depth interviews, the data collected from the interviewees are sealed, anonymous and safe.

Unlike Interview research, focus group research are more like a group discussion that contain a small group of people from six to ten and led by a skilled moderator. Usually this small group of your participants are your target audience and a series of open ended question are given to them. It helps people to explore and collect more data because it is given and discuss by more people. It will also help the participants to generate their own question, and through this method you can check whether you key message reach through your target audience.

The disadvantages about focus group discussion is that sometimes during a sensitive or topic that are disturbing to some of the participant, will lead to a fiery comment and sometimes even a fight between the participant, which will allow the whole group in awkward situation and silence individual voices of dissent. But again if this method are done perfectly, it will gives you a whole lot of information that will be able to help you improving your solutions.

Both research are helpful one in another way, depends on you topic and what you want to find out from people in the interviews.

________________________________________________________________________________________________

This part of discoveries give me a whole new lot of inspiration to work on our solution! Matey!!....Let's Find out what we could find from our last stop!

AVAST YEE!!!!

ALL HANDS AHOY!!!.....

CONVERSATION

0 comments:

Post a Comment

Ahoy! Matey.....

From all the method that we collect temporarily, i have come out with the rough solution plan! Let's take a look here!...

________________________________________________________________________________________________

Method Planning

From all the method collected, the best solution for my graduation project is to conduct severals methods throughout my project. It need not to be conducting 100% of all method, but i can conduct bits of each of it.

What i have been doing until today unconsciously are formative research, formative research included every research that i conducted before the final production. It is the most important method stage for me to make sure all my production assets are there and ready to launch. From my concept and ideas, i have decided to create a short animation project about 'Sound of the Ocean'. This project objective is to create awareness and bring conscious to human being about the issues that happened to the Ocean today and allow them to reflect on themselves. Of course i can conduct Summative research to see whether my project reach the target audience or not, but that one will be after i have the product final outcome. For now i will be explaining about how certain method are able to help me in order to reach my goal.

'Sound of the Ocean' is an animation that targeted plastic base resource user as primary target audience. So that by conducting personas research method i am able to know the market needs everyday, like example by knowing how the target audience keep using the plastic bags in their daily life, i am able to show them what is the consequences that they have done to the Ocean in my short animation. Also by conducting persona research, it might be helping me to know my target audience lifestyle, like the reason they using plastic bags instead of other materials bags. And it also help me to identify the target audience needs and wants, so that i am able to find a solution or create a solution with something that similar to what they needs and wants but even better.

I also need to conduct competitor analysis to see whether is there any other people that doing something similar to mine, and are they successful in doing it and if not, what is missing there? so that i can improve my ideas and concept. From the last two blogs i have also update some Visual anthropology and Picture Ethnography, from the visual picture, it allows me for a better understanding of what happening in the Ocean now, and photo ethnography also help me understand how massive and ignorant some people towards the plastic materials and how their lifestyle.

Mostly the research method i will be doing is etic research method, because i am unable to be experience first hand on direct science researching on the Ocean and costly too and i don't know how to, i will be using the data that collected by the scientist or researcher form reliable site, so that i can help me understand more about the consequence, so that i can transform them into understandable emotion for human. My animation is reliable a lot of this kind of information because what i'm trying to achieve is to deliver the Emotion of the Ocean or empathy. Because from what i research, it is very hard to make human understand unless they are able to feel empathy towards the issue itself.

So that will sums up about which method that i think will be useful to me in this project.

________________________________________________________________________________________________

Well Matey!... That's my ideas!.. But there are more methods are coming, we can always change if there's some more useful and flexible method out there. So let's go and see what's more out there!...

AVAST YE!!...

ALL HAND AHOY!

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

AHOY! Matey...

Flunkey have found this script over the garbage patch! Let's take a look it might be able to help us with the graduation project...

________________________________________________________________________________________________

Content analysis

Visual Anthropology and Photo Ethnography

Content analysis is a systematic, replicable for systematical writing technique. It compress many words into fewer and understandable content, this allow more objective evaluation than comparing the content based only from the impression of a listener. Content analysis include in the category of quantitative method which result are in numbers and percentages.

The advantages of this method is that you will get more precise information that you needed, also a better understanding of your customer interest and disinterest. It also easier to state out the proof as how the data collected is more reliable.

But this method can be very time consuming and costly too, and because of inexperience of conducting this method will lead to faulty. Because of the difficulties to automate and computerize as the data you analysis is in bunch of words it will also lead you to over analysis.

Unlike how content analysis works, visual anthropology and photo ethnography are more on to visual and experience to acknowledge the data so it is more social and visual data research. Visual anthropology and photo ethnography are used when your want to have a better understanding target audience culture and lifestyle.

In visual anthropology, it allows you to experience directly to the target audience or other people position, by putting yourself in other people shoes will let you understand their feelings and position, which will make your project works or outcome to become more meaningful and deeper.

examples: Like how i was conducting on this project ' Silent you Up '. It is actually a project that putting yourself in mute people situation, so you can understand their difficulties and what they have to go through so that you are inspired to create something meaningful and relate-able and base-able project outcome which can help to help or improve human life.

Photo Ethnography is a method where by using photography you can actually record your target audience or other people lifestyle and culture. Depending on your research field you can actually get this reference from newspaper or magazine picture or you can even ask people who are going to that field to take picture for you. Although it is not convince-able by standing alone, you can actually use this as your secondary research to strengthen your research.....

________________________________________________________________________________________________

Well matey,.. this is whole lot important data, we can actually conduct this method in other to acquired the data that we need for our graduation project(saving the Ocean). Like what we have founded from previous stop, we are able to know where and how garbage patch we form and also who causes it. and by knowing their lifestyle and culture of using plastic base product is actually helping us alot for the outcome. But there's still more to learn and to research! Let's not wait any longer and see what we will get in our next stop!!...

AVAST YE!!!!

ALL HAND AHOY!!....

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

AHOY! Readers....

We have reach our second stops! Market Research: Competitor Analysis and Personas... Looks confusing! Here's what my man have found!.....

________________________________________________________________________________________________

Market Research :

Competitor Analysis and Personas

Competitor Analysis is a critical part in marketing plan, competitor analysis allows you to identify your competitors and evaluate their weakness and strength, so that you are able to establish what makes your idea or products or services unique.

In order to evaluate your competitors, you need to figure out who is your competitor and what situation create a opportunity and threats for your competitor. By understanding this analysis, it will help you to establish your products and services, also you can formulate how to run your own business.

The Benefits of this Analysis is that you can break into a new market with your new and unique design or ideas. It also allows you to develop effective competitive strategies in your target market as well as a better understanding of how your existing client or potential client rate your competition with others.

But the disadvantages is that it is too unrealistic for you to collect and maintain information from dozen of competitors and also that who are you competing might have a lower standard that what market needs and also every individual are unique, so solutions for them might not work on yourself. But you can also save your valuable time by limiting your competitors or categories them in a group.

By Analysing using Personas might designers might be able to save time yet identifying the common needs. Personas are used to identify users motivation, expectation and goals. It is a singular icon that created based on categories or representative of the entire group. Although personas are fictions, it is able to identify the need of real users.

Personas also helping the designers or creator by guiding them from their design progress shifting to focus on the market instead. Unlike competitor analysis, some expert contend that preoccupation with competitive analysis are too often lead designers or creators to spend too little time looking ahead.

Personas will help the creators to scan down the amount of people that might reach the final categories and also to know how effectively our product might reach them. By the information provided by Personas the creators are able to make sure that they are making right content for the right people because they are able to understand the connection between benefits and client needs.

Although personas are rather inaccurate and time consuming but it allows creator to increase productivity and know their target audience well and also able to anticipate the needs and wants.

I believe that this two methods are as important as one another, and it can come hand in hand to help you to reach and maintaining your advantages in markets. I will also try to conduct both of them for my graduation project because i think both of them are able to enhance my project outcome and i hope by this will not only help me but also are able to inspired more people and help them in their future project.

________________________________________________________________________________________________

Holy Moly! Another important assets founded!! Let's keep this on my Abaft and Let's follow the Binnacle to our next stops!!!

Jecelyn Adlianz

Scripts

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

CONVERSATION

0 comments:

Post a Comment

Get to know the captain!

Popular Posts

Labels